Trigon with a new identity — rebranding and strategy Beyond Investment Banking

Trigon is an independent and one of the leading Polish financial groups specializing in investment banking. It includes, among others, Trigon Dom Maklerski, founded in 1989. Since the beginning of its activity, the company has played an active and significant role in shaping the Polish capital market. At the beginning of the new year, the group underwent a thorough rebranding, including a new tagline and a refreshed visual identity. Marketing communications and the organization's website have also been created on the basis of a new strategic identity. The implemented changes reflect the Group's current strong position in the financial sector in the CEE market and are intended to help it build even greater awareness among current and potential customers and support it in its future development.

“The rebranding of Trigon is not just a change of image; it reflects our evolution. Over the years, we have gained the trust of our clients through our expertise and dedication, along with a personalized approach to each client that goes far beyond standard service. This is emphasized by our new slogan, ‘Beyond Investment Banking,’ in which we encapsulate all our differentiators, such as going beyond current needs and providing comprehensive, customer-oriented solutions that exceed expectations. The new image perfectly expresses our values” says Andrzej Sykulski, Co-Founder and Managing Partner of Trigon.

World-class services

The last few months have been extremely intense for Trigon, and at the same time very successful from a business point of view. The company advised and participated in the most interesting and extremely demanding transactions. She was, among other things, the exclusive financial advisor to CVC Capital Partners in the acquisition of Comarch, as well as advised TTS Europe on the acquisition of the minority group Asseco Poland. She also participated in two high-profile debuts on the Warsaw Stock Exchange — the Żabka chain of stores and the Polish medical company Diagnostyka. Trigon has also participated in major bond projects, supporting P4 (owner of the Play network) in the issuance of green bonds worth PLN 700 million.

“We possess unique competencies that allow us to compete with the largest global players, achieving tremendous success. This is possible because we provide our services at a world-class level while delivering a much better understanding of the local market and our client's long-term needs. This, in turn, translates into long-term relationships and client trust. Therefore, we needed a new visual identity that would more precisely highlight our competencies and values” adds Andrzej Sykulski.

Rebranding that reflects professionalism and customer orientation

The new image of Trigon is a visual expression of changes that go far beyond aesthetic aspects. It is an integral part of the company's strategy, which is based on the pursuit of excellence and a deep understanding of customer needs. This approach allows you to respond effectively to dynamically changing market realities, providing the highest level of expertise and comfort of cooperation in making strategic decisions.

“Refreshing the image of the Trigon brand is about bringing it to life and capturing its essence. The previous identity was in line with the classic standards of the industry but did not reflect how the Trigon team actually operates. Visually, we emphasize the pillars on which this brand is built: focus on client needs, striving for perfection, and a deep understanding of needs and challenges” explains Lena Mitkowa from Leniva Studio.

The new logo reflects the spirit of the Trigon brand

At the heart of Trigon's new image lies a simplified and dynamic logo that reflects both the strength and flexibility of the brand. Timeless typography, clarity and legibility of the brand convey its essence. — “The Trigon rebranding is a tribute to Swiss design – minimalist yet strong in its message. Instead of excess, we focused on the essence: vision, independence, and innovation. The new identity is clean and precise, oriented towards the future. Trigon operates effectively without unnecessary embellishments, and this step signals further great achievements,” explains Neon Neonov Mitek, Art Director at Leniva Studio. He adds, “The refreshed brand signals that Trigon is evolving to meet the highest standards, taking on modern challenges with flexibility and dedication.”

The changes also include the redesign of materials for communication with customers and the preparation of a comprehensive online visual communication, including a completely new website and the appearance of LinkedIn consistent with the developed identification of the Trigon Group.

Communication and design studio Leniva° Studio was responsible for the entire rebranding process of the Trigon Group, from the preparation of the concept of the new identity, to the development of the logo and the creation of the new website. The design team, on the studio side, included the following people: Lena Mitkowa (strategy), Neon Neonov (art direction), Kamil Przy( brand design), Katarzyna Jasińska (implementation), Michał Witucki (UX/UI/implementation of websites).

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